The awkward truth that needs to be said...
This hoodie is for people who:
- restart projects every January
- have 12 unfinished ideas and 0 finished ones
- are tired of the regret
- panic in October after realizing they didn’t follow through on their goals. Again.
You’re not only buying warm & cozy apparel. You’re buying into your identity reinforcement.
For the version of you that decides, “I’m going to finish what I start.”